Canon/Miru

MSLGROUP helped Canon launch a brand new way of working internally, becoming digital at heart. Thus enabling better communication & collaboration through the business across the globe.

With the world becoming ever more connected, Canon EMEA found that there was a need to create a visionary new way of working – with more agility, real-time responsiveness and innovation – to redefine how employees work and interact across digital and physical worlds to create even more business opportunities.

Named ‘Miru’ – the Japanese word for ‘to see’ – the new mindset and culture at Canon EMEA encouraged all 17,000 staff to work in new ways.

My role: Design of collateral and storyboarding and design of the teaser video

Creative Director: Adam Holloway

Client: Canon

Agency: MSLGROUP

Projects

Canon/Miru
Natures Way
King of Ping
Sunsalads
The Fox and the Bear
Coraline Book Design
Adapt Editorial Design
nSight App Design
True Crime Series
Knick Knack Magazine
Maclehose Book Covers
Shakespeare Book Covers
Standstill Exhibition